Services

Content creation and creative solutions
Special solutions for the web
Special solutions for print

Content creation

The success of content creation is determined by a deep knowledge of the audience's needs, shared values, interdependence, quality of communication and a total lack of a sense of manipulation. We'll also help you identify the topics and viewpoints that are of interest to your audience and most likely to drive sales. We create content that complies with the required criteria and devise media strategies that determine which media outlets to use for communicating your message. Blogs and articles are also included in our content creation services.

Content marketing blocks

Content marketing blocks are ideal for distributing finished content. Ekspress Meedia's news portals feature branded news blocks that invite you to read promoted content. Content marketing blocks blend in with the news website and do not seem out of place. With the marketing block, you can easily access the most recently published content and move onto the campaign-specific environment. The content marketing blocks are designed to match the brand and the campaign to create a cohesive look across all marketing materials.

Campaign-specific environment

During a content campaign, a lot of new content and material is created. It is best to present said content in a campaign-specific branded environment to make it easy for users to find the content they are interested in. Articles, videos, competitions and giveaways as well as all other possible campaign content can be found there. The campaign-specific environment can be tailored to the brand and campaign to ensure the best fit with the rest of the marketing materials.

Video content

Video projects are growing in popularity because they are more engaging for audiences than text content. Video has become a successful medium for all kinds of storytelling, be it an eye-catching short clip or a day-long broadcast. We offer creative video solutions, creative concepts, broadcasts, campaign clips, promotional videos, making-of and behind-the-scenes video projects.

Podcasts and video podcasts

Podcasts are an increasingly popular marketing outlet. Similarly, video podcasts are a new trend that is gaining huge popularity. Our well-read editors are capable of competently leading broadcasts on almost any subject. We also bring in guests to discuss the topics that matter most to listeners and create engaging series. Listeners can also gain insight into the skills and experiences of employees of the client company through podcasts.

Surveys and polls

To engage the audience, surveys and polls are a great way to complement articles and other content. Content that includes games can offer coveted prizes, which in turn increases audience participation. These solutions can be linked to the rest of the content in a way that complements the whole campaign.

HTML5 games

The most engaging content solution is definitely HTML5 games. We can create different games around the brand and the product, offering the opportunity to see them in a completely new environment. We will also launch promotional campaigns that invite players to try out the games. Competition for coveted prizes also attracts players.

Photo contests

Want to see what your product and brand looks like in users' daily lives? An exciting photo contest makes that possible. We can organise a competition as part of the campaign that will allow readers to submit photos according to the criteria of the challenge. By offering tempting prizes, readers are also encouraged to participate. A jury or an audience will be able to vote for their favourites to determine the best photos.

Giveaways

Who doesn't like prizes? Giveaways are a way for all your fans to have a chance to win prizes. Games are a good way to grab attention and gather information about your customer base.

Projects with web and print distribution

The use of web solutions does not mean that other media channels should necessarily be excluded. In fact, quite the opposite is true. The more media channels a campaign appears in, the larger audience it reaches and the more of an impact it has. That's why we also offer combined media solutions, allowing you to run your campaign across multiple channels at the same time to maximise attention.

Photography and galleries

Does your product truly shine in front of the camera? We can offer photography and gallery arrangements in this case. Whether you want a macro photo of an eye-catching gadget or images of guests on the red carpet at the opening of an event, we can help.

Content creation

You know what you want your customers to know about you but can't seem to find the right words to say it? If so, we can help your business with content creation. Our print solutions range from single content marketing pieces to large-scale customer publications. With a large team of special solutions editors, we can help you with any topic to produce eye-catching and engaging print solutions.

Special issue thematic magazines and journals

Our portfolio includes a wide range of special issue magazines and journals with different themes. Some of which have become popular among readers and are published regularly. Thematic publications are an ideal way to reach a specific audience and promote your company and products.

Crossword puzzles

Crosswords can provide hours of activity. Incorporating them between articles provides diversification and lengthens the lifespan of the publication. Crosswords are also a good way to consolidate new knowledge. By creating a thematic crossword, you can draw attention to points of interest related to the company and product you are promoting.

Calendars

How do you stay relevant all year long? You could create an eye-catching calendar to be hung on walls, put on desks, in homes, garages, and anywhere else in your clients' lives. Our team will guide you through the entire process of creating a branded calendar. This includes activities from finding the right creative solution to printing and distribution.

Insertion service

We also offer an insertion service to ensure distribution. Insertion means inserting a publication between a newspaper or magazine. Thus, your own publication can be targeted to the readers of publications with the greatest overlap with your target audience.

Projects with print and web distribution

The use of print media solutions does not mean that other media channels should necessarily be excluded. In fact, quite the opposite is true. The more media channels a campaign appears in, the larger audience it reaches and the more of an impact it has. That's why we also offer combined media solutions, allowing you to run your campaign across multiple channels at the same time to maximise attention.

Targeted posts and direct mail

Are you ready to publish, but unable to reach your audience? To ensure distribution of your promotions, we offer a posting service to help you reach your target audience directly. Posts can be targeted by area. In this way, it is possible to distribute the most appropriate marketing materials to particular areas.

Linking a media campaign to a themed event

In order to draw attention to an event, we can provide promotional services for its marketing. These include articles explaining the background of the event, attention-grabbing advertisements and accounts of other visitors' experiences and recommendations.

Content creation

We've been able to challenge ourselves with all kinds of content creation so far. We have no shortage of options and even if the service you want is not on the list, we are always open to new challenges.

Our solutions include copywriting, article writing, website content creation, press releases, graphic or animated content, blogging, videos, podcasts, radio advertisements, collaborations with influencers and celebrities, product and service testing, recipe creation, fashion shoots and lookbooks, crosswords and puzzles.

Publishing and publications

As Estonia's largest magazine publisher, we produce hundreds of customer magazines among other things. Branded publications are an effective tool for marketing and building a reputation. The collaboration process begins with a meeting with the client to create a content plan that will lead to the creation of the most effective and engaging content for the magazine. From there, we will manage the entire publishing process all the way to delivering the printed magazines, brochures, yearbooks or other publications.

The various publishing and publication options include customer magazines, yearbooks, anniversary publications, calendars, brochures and special thematic publications.

Design

We help our clients create appealing visuals that catch the eye and stand out from the competition. Our design services include web design, CVI creation, graphic design, document design, layout and interactive graphics.

Targeted posts and direct mail

Are you ready to publish, but unable to reach your audience? To ensure distribution of your promotions, we offer a posting service to help you reach your target audience directly. Posts can be targeted by area. In this way, it is possible to distribute the most appropriate marketing materials to particular areas.

Media campaigns

Media campaigns are planned and executed via national print, web, TV, radio, outdoor, social media and ambient media outlets (Express Meedia platforms are subject to special conditions). Our creative directors work closely with social media planners to create a strategic message for your campaign. We optimise and analyse media campaigns. Media campaigning includes creative directing, creative writing, ad design, print production and distribution.

Client events

Does your company have a reason to celebrate or a new product to launch? From planning to follow-up, we can help you organise a client event to properly celebrate the occasion.

Combined web and print solutions

Media channels can be combined in all creative solutions. There is no need to exclude one channel for another, as together they produce the best results. We offer combined solutions both in our own Ekspress Group outlets (including Delfi, Õhtuleht, Linna Ekraanid, newspapers and magazines) and with external outlets.
Ekspress Meedia AS
13 Narva Road
(east wing, 3rd floor)
10151 Tallinn
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